Employer branding

Employer branding: creating a strong brand

You might wonder why employer branding is so important… The answer is quite simple. Today, in the 21st century your employees are your most valuable assets! It’s not your properties, machinery or stock that determines the value of your company but your employees. That’s why attracting the right candidates and keeping them is detrimental!

 

Are you reaching for the moon? Make sure you create an authentic culture and positive atmosphere and let your employees chase their dreams, ambitions and aspirations.

 

Employer branding is a catchy term, but it’s a little more advanced than implementing fancy benefits such as a Ping-Pong table, home working, or teambuilding weekends. In fact employer branding goes way deeper and encompasses your internal culture and internal clients.

 

Ask yourself the following questions:

 

  • How does this organization distinguish itself from others? And what are the benefits of working here?
  • How can I motivate my employees intrinsically?
  • How do I make employer branding an integral part of our vision and mission?

Don’t know how to get started?

Let’s put a magnifying glass on your employer brand

What’s your image as an employer? Our own Branded.Careers CSI-team will get to the bottom of it! CSI? That’s Cultural Success Investigation, obviously… And they’ll get to the root of your company’s DNA.

 

Be prepared to be dazzled! Our detectives leave no stone unturned! With the camera rolling they are ready to get to the bottom of the story! By questioning current employees and ex-employees they manage to get a good overview of the overall perception!

 

This funny, entertaining video-audit will tell you how your employer brand is really perceived. This will enable you to make the right decisions in the future.

Employer branding = take a good, long look in the mirror

Now that you know how your employees and the outside world perceive your company it’s time to compare this image to your own description. Do both descriptions match? And are you even able to describe your own company accurately?

 

Maybe you are one of those companies that still honour faded, framed value statements that frankly no one cares about anymore… Or that no one understands. Take them down! It’s time to get real! It’s time to define what it really means to work at your company.

 

Don’t worry, you don’t have to make this up all by yourself. This is where Branded.Careers comes to the rescue. A team of enthusiastic and qualified employer branding experts can help you discover the unique and attractive qualities of your company. They can also point out what changes you need to make to become even more appealing and attract more and better qualified talent.

 

The results? A solid base for long term strategic recruitment and retention planning. Your HR-department can dive right in and will become the most advanced, efficient and lively department of your company.

Employer branding as cultural healing

If your employees suffer from stress, burn-out, bore-out or depression it’s time to call in the big guns! A negative atmosphere will pull your company right down into a negative spiral.

Branded.Careers will help you identify the triggers that cause negative feelings and neutralize them by injecting a high dose of motivation, inspiration and fun.

Are you ready to take the next step?

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